Free Resource

10 Real Estate SMS Templates
That Get Replies

Copy-paste templates for motivated sellers, absentee owners, and follow-ups. Need phone scripts too? Grab our cold calling scripts.

✓ 10 proven templates✓ Response rate data included✓ Compliance tips
First Contact

The Friendly Opener

Initial outreach to new leads

#1

12-18% response rate

Hi [NAME]! My name is [YOUR NAME]. I came across your property at [ADDRESS] and wanted to reach out. Are you the owner? I'm a local investor interested in buying properties in your area. No pressure. Just curious if you've ever considered selling. 🏠

💡 Keep it casual and friendly💡 Mention the specific address💡 Use one emoji max
Absentee Owner

The Distance Check-In

For owners who live elsewhere

#2

15-22% response rate

Hi [NAME], I noticed you own the property at [ADDRESS] but live out of the area. Managing a property from a distance can be tough. Would you consider selling if the price was right? I buy houses as-is with no hassle. - [YOUR NAME]

💡 Acknowledge the difficulty of remote ownership💡 Emphasize "as-is" purchase
Follow-Up

The Gentle Nudge

Following up on no-response

#3

8-12% response rate

Hi [NAME], just circling back on my message about [ADDRESS]. I know you're probably busy! If selling isn't on your radar right now, totally understand. But if things change, I'd love to chat. Have a great day! - [YOUR NAME]

💡 Wait 3-5 days before following up💡 Keep it short and pressure-free
High Intent

The Direct Approach

For warm leads or re-engagement

#4

18-25% response rate

[NAME], quick question. Are you still interested in selling [ADDRESS]? I have cash ready and can close on your timeline. If the timing isn't right, no worries. Just let me know. - [YOUR NAME]

💡 Only use for warmer leads💡 Mention cash and timeline flexibility
Vacant Property

The Empty House Text

For properties sitting empty

#5

14-20% response rate

Hi [NAME], I drive by [ADDRESS] often and noticed it seems to be vacant. Holding an empty property can be expensive with taxes, insurance, etc. Would you be open to a quick cash offer? No repairs needed. - [YOUR NAME]

💡 Don't say "abandoned" or "neglected"💡 Mention the costs of holding
Tired Landlord

The Landlord Relief

For frustrated rental owners

#6

12-16% response rate

Hi [NAME], I work with landlords who are ready to move on from their rentals. If you've ever thought about selling [ADDRESS] without the hassle of tenants or repairs, I'd love to chat. I buy properties as-is. - [YOUR NAME]

💡 Empathize with landlord struggles💡 Emphasize "no repairs, no showings"
Pre-Foreclosure

The Helping Hand

For distressed situations (use carefully)

#7

8-14% response rate

Hi [NAME], I help homeowners explore their options when times get tough. If you're open to a confidential conversation about [ADDRESS], I may be able to help. No judgment, just solutions. - [YOUR NAME]

💡 Be extremely respectful💡 Never mention "foreclosure" directly💡 Focus on solutions, not problems
Probate

The Compassionate Outreach

For inherited properties

#8

10-15% response rate

Hi [NAME], I understand you may have recently inherited the property at [ADDRESS]. Dealing with an inherited home can be overwhelming. I help families sell properties quickly and easily. No repairs, no stress. Would you like to learn more? - [YOUR NAME]

💡 Wait 4-6 weeks after death💡 Lead with empathy💡 Keep it brief
Re-Engagement

The Check-Back

For old leads that went cold

#9

6-10% response rate

Hi [NAME]! We chatted a while back about [ADDRESS]. I wanted to check in. Has anything changed? Still happy to make an offer if you're thinking about selling. Either way, hope you're doing well! - [YOUR NAME]

💡 Reference the previous conversation💡 Keep it warm and casual
Post-Call

The Call Recap

After a phone conversation

#10

40-60% response rate

[NAME], great chatting with you! As promised, I'll send over some numbers for [ADDRESS] by [DAY]. In the meantime, feel free to text me any questions. Talk soon! - [YOUR NAME]

💡 Send within 30 minutes of call💡 Restate any commitments you made

⚠️ SMS Compliance Tips

Text message marketing has strict regulations. Follow these guidelines to stay compliant:

  • !Always identify yourself in the first message
  • !Include opt-out language: "Reply STOP to unsubscribe"
  • !Only text during appropriate hours (8am-9pm local)
  • !Don't use all caps or excessive punctuation
  • !Comply with TCPA regulations. Get consent where required
  • !Keep records of all communications

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