Drip Campaigns & Automated Follow-Up for Investors

Most investors spend all their budget on marketing and almost nothing on follow-up. That is backwards. The data shows that 80% of deals close between the 5th and 12th contact. Most investors quit after two.

Think about it from the seller side. They get your letter or your cold call. They are interested but not ready. Maybe they are still processing their situation. Maybe they want to talk to a family member first. Maybe they just need time. If you do not follow up, someone else will, and they get the deal.

Manual follow-up does not scale. You call 50 leads today, have good conversations with 8, and need to call all 8 back at specific times over the next two weeks. Meanwhile, tomorrow you have 50 more leads to call. By day five, you have 40 follow-ups stacked on top of 50 new calls, and things start falling through the cracks.

Automated drip campaigns solve this. When a lead enters your pipeline, they get enrolled in a sequence. The sequence sends texts, emails, voicemails, and mail at predetermined intervals. You handle the live conversations. The system handles everything between conversations.

FlipMantis sequences run in the background across all your leads. Set them up once and every new lead gets the same consistent follow-up. The system tracks opens, replies, and engagement so you know which leads are warming up and which ones need a different approach.

A drip sequence is a series of automated touches spread over time. Each step has a channel (text, email, voicemail, mail), a delay (hours or days), and a message. Let us build one.

The 7-Day Strike is the foundation sequence for new leads. Day one: personal phone call. If no answer, the sequence triggers an automated text within 30 minutes. Day two: automated text with a different angle. Day three: call attempt plus ringless voicemail if no answer. Day four: email with a brief intro and your credibility points. Day five: call attempt. Day six: text with urgency. Day seven: final call attempt with a voicemail that says you are moving on but they can call anytime.

In FlipMantis, open the Automation tab and create a new sequence. Name it "7-Day Strike - New Leads." Add each step with the channel, delay, and message template. For texts, keep them under 160 characters. For emails, use a simple subject line like "About your property on Oak St." For voicemails, keep them under 30 seconds.

Set the enrollment trigger. New leads from your D4D routes, your List Builder, or your inbound calls should auto-enroll in this sequence. When a lead replies to any step, the sequence pauses and alerts you to take over the conversation manually.

The entire setup takes about 15 minutes. After that, every lead in your pipeline gets seven touches in seven days without you remembering a single follow-up task.

The 7-Day Strike handles the first week. What about leads who are not ready yet but did not say no? They need a long-term nurture sequence.

A 90-day nurture sequence uses lower frequency but maintains consistent contact. Week two: text check-in. Week three: email with a market update or helpful resource. Week four: ringless voicemail. Month two: repeat the cycle with different messages. Month three: one more cycle, then evaluate.

Mix your channels so the seller does not get fatigued on any single one. If every touch is a text, they tune it out. If you alternate between text, voicemail, email, and even a postcard at the 60-day mark, each touch feels different and gets a higher chance of engagement.

Personalization matters. Use merge fields to include the property address, the owner name, and any details from your initial conversation. "Hey Sarah, following up on your property on Elm Street. Still interested in discussing options?" outperforms "Are you interested in selling your property?" every time.

FlipMantis lets you chain sequences. When the 7-Day Strike finishes without a deal, the lead auto-enrolls into the 90-day nurture. When the 90-day nurture finishes, they can move to a quarterly touch sequence. The lead never drops out of your system unless they sell, ask to be removed, or you mark them dead.

The goal is simple: be the investor who calls when they are finally ready to sell. Timing beats talent in this business, and automated sequences make sure you are always on time.

A sequence that runs for six months without review is a waste of money. You need to measure performance and make adjustments.

Track three things for every sequence: engagement rate, reply rate, and conversion rate. Engagement rate is how many leads interact with any step, such as opening an email or responding to a text. Reply rate is how many actually respond with a message or call back. Conversion rate is how many turn into appointments or deals.

In FlipMantis, the sequence dashboard shows you each step performance. If step three has a 0% reply rate but step five has a 12% reply rate, the message in step three needs work. Maybe the timing is off. Maybe the channel is wrong. Maybe the copy is not compelling.

A/B test one variable at a time. Change the text message in step two for half your leads and see which version gets more replies. Test sending at different times of day. Test short messages versus longer ones. Test questions versus statements. Small improvements compound over thousands of leads.

Watch for drop-off points. If 90% of your leads are active through step four but only 40% are active by step seven, something at step five or six is causing them to disengage. Shorten the sequence, change the channel, or adjust the timing.

Review your sequences monthly. Pull the numbers, identify the weakest steps, make one change, and measure again. Over six months of iteration, your sequences will outperform anything you could have built on day one.