Real Estate Cold Calling Scripts That Actually Work

In a world of texts and emails, a phone call stands out. Cold calling lets you have real conversations, uncover motivation, and build rapport instantly. Yes, it's uncomfortable at first. But the investors who master the phone close more deals than those who hide behind marketing automation.

"Hi, is this [Owner Name]? Great, my name is [Your Name] with [Company]. I'm a local real estate investor and I was calling about your property on [Address]. I was wondering if you've considered selling it?"

Simple, direct, and gets to the point. Don't overthink the opener—you just need to start the conversation.

"Hi [Name], I'm calling about your rental property on [Address]. I work with investors who buy properties as-is, and I noticed you've owned this one for a while. Have you ever thought about cashing out and letting someone else deal with the tenants and maintenance?"

Focus on the headaches of being a landlord—that's usually their pain point.

"Hi [Name], this is [Your Name]. I understand you might be going through a difficult situation with your mortgage on [Address]. I work with homeowners to find solutions before things go further. I'm not here to pressure you—I just want to see if there's any way I can help. Do you have a few minutes to talk?"

Approach with empathy. These people are stressed—be a problem solver, not a vulture.

"Hi [Name], I'm reaching out about the property on [Address]. I understand you may have recently inherited it—first, I'm sorry for your loss. I work with families who've inherited properties and need to sell quickly without the hassle of repairs or realtors. Is that something you'd consider?"

Be sensitive. Offer convenience as the main benefit.

"I completely understand. Before I let you go—just curious—if circumstances changed, what would make you consider selling? ... Got it. Would it be okay if I checked back in a few months in case anything changes?"

Never argue. Plant a seed and leave the door open. Today's "no" is often next month's "yes."

"Great question. I'd need to know a bit more about the property first. Can you tell me about its condition? ... And what do you think it might be worth? ... Based on what you're telling me, we're typically in the [range] ballpark for properties like this. Does that sound like something worth exploring?"

Anchor to their number first. Never throw out a number without information.

Key questions to ask: • What's your timeline for selling? • Have you thought about what price you'd need? • Is there a mortgage on the property? How much is owed? • What condition is the property in? • Why are you thinking of selling?

Motivation + timeline + equity = deal potential.

"It sounds like we might be able to help each other out. The next step would be for me to come by and see the property so I can put together an offer. Would [Day] at [Time] work, or is [Alternative] better for you?"

Always offer two options. Make it easy to say yes.