Real Estate Investor CRM
Looking for the best real estate investor CRM? You need software built for wholesalers and flippers, not realtors. We compare the top REI CRMs with pricing, features, and honest pros/cons.
Need something free? Check out our free real estate CRM guide or see REsimpli alternatives.
Why You Need an REI-Specific CRM
General CRMs Don't Work
Salesforce, HubSpot, and Zoho are built for sales teams, not investors. No deal analysis, no skip tracing, no acquisition pipelines.
Realtor CRMs Miss the Mark
Follow Up Boss and kvCORE are for agents. You need off-market leads, motivated sellers, and cash buyer lists, not MLS showings.
REI CRMs Fit Your Workflow
Acquisition pipelines, dispo lists, skip tracing, AI deal scoring. Built for how investors actually work.
What to Look For in an REI CRM
These features separate real investor CRMs from generic software.
Acquisition Pipeline
Track seller leads from first contact to closing. Custom stages like Lead, Contacted, Offer Sent, Under Contract, Closed.
Disposition Pipeline
Manage buyer relationships and deal assignments. Match buyers to properties based on criteria and purchase history.
AI Deal Scoring
MantisScore rates every lead 0-100 against your buy box. Know which leads to prioritize without manual analysis.
Contact Management
16 contact types: sellers, buyers, agents, lenders, contractors, attorneys, and more. Full relationship tracking.
Stakeholder Portals
Give lenders and contractors their own portals. Draw requests, lien waivers, and approvals without email chains.
Drip Campaigns
Automated SMS and email sequences. Keep leads warm with year-long follow-up on autopilot.
Top Real Estate Investor CRMs Compared
Honest comparison of the most popular REI CRMs in 2026.
FlipMantis
OUR PICKBest for: Investors who want everything in one platform
Pros
- +Free tier available
- +AI deal scoring
- +Stakeholder portals
- +Property data included
Cons
- -Newer platform
REsimpli
Best for: Teams needing transaction management
Pros
- +Transaction management
- +KPI tracking
- +Marketing automation
Cons
- -No free tier
- -Property data costs extra
- -No AI features
InvestorFuse
Best for: Teams focused on lead follow-up
Pros
- +Action plans
- +Follow-up automation
- +Good for teams
Cons
- -No free tier
- -No property data
- -Higher price
Podio
Best for: Tech-savvy investors wanting customization
Pros
- +Highly customizable
- +Lower per-user cost
- +Many integrations
Cons
- -Steep learning curve
- -Requires setup
- -Not REI-specific
FreedomSoft
Best for: Wholesalers focused on dispositions
Pros
- +Strong dispo features
- +Website builder
- +Buyer matching
Cons
- -Expensive
- -Dated interface
- -No AI features
Pricing as of January 2026. Check each provider's website for current rates.
Frequently Asked Questions
What CRM do real estate investors use?
What is the best free CRM for real estate investors?
Do I need a CRM for wholesaling?
What features should a real estate investor CRM have?
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